I don’t know about you, but as a service-based business, i.e., selling my time and expertise, I have found marketing difficult. No, not just difficult, more like it’s some unattainable knowledge that everyone else has but me. Is that just me? And every single book I’ve read on marketing assumes you have a product to … More 4 top tips for marketing a service-based business on social media
Funny you should ask, because there is! And these days, for businesses, both small and large, content creation is central to help improve online brand awareness. More importantly though, putting a process in place to plan, create and manage content is crucial, especially for the small business owner who doesn’t have time to waste staring … More Is there a process for creating content?
These days it’s all about content, and content creation has experienced a real boom in the past few years. With less than two seconds to make an impression on social media, eye-catching, interesting and interactive content is the name of the game (to quote ABBA). Businesses large and small have all these channels available, but … More Best Content Creation Tools 2021
Content marketing would be much easier if it somehow existed in a vacuum, wouldn’t it?
Unfortunately, however, content marketing does not exist in a vacuum. It is constantly being shaped and forced to evolve with new technologies, new platforms and increasing online noise and consumer demands.
The only way to stay effective as a content advertiser is to proactively anticipate these changes and adapt your strategy to suit them. The next five years should be interesting, challenging and exciting for content creators, strategists and marketers everywhere. … More How content creation will change by 2025
Content is king!
And in business, if you want to outperform the competition you need to have a strong online presence and provide your target audience with relevant, quality content.
Great content needs a great strategy, and that’s where content marketing comes in … More 8 steps to formulating a quality content marketing strategy
Blogs are not new to the business world, yet many business owners are still unaware of the value they can gain by opening a business blog. They don’t believe a blog will bring them value, much less ROI.
But, in today’s business environment, it’s not easy to succeed without one. … More Why every business needs a blog
These days, if you have a business, any kind of business, it’s all about your story. Telling a story to inspire trust, build your brand and giving potential customers or clients a compelling reason to buy from you. But’s what’s your story?
Your business’s story comes not primarily from the why but the how and what. How you decided to start your business and what journey have you been on to get where you are today. … More What’s the story morning glory?