Let’s be realistic. Marketing is often expensive, especially these days with such a strong emphasis on digital marketing that it may seem like the only way to success is buying ads or paying for SEO services. But for the solopreneur or small business with very limited, sometimes non-existent budget, they are not necessarily going to … More Best small business marketing strategies on a budget
Maintaining a regular business blog in addition to your daily work is not an easy task. But it’s one of those necessary evils in this all-encompassing online world we live in, if you want to succeed … so we’re told. So, you block out an hour from your hectic schedule to write something new on … More How to generate ideas for your business blog
In our last article, ‘Can you succeed in business without really trying?’, one of the tips we mentioned was goal setting. But how important is goal setting when it comes to planning your start-up business? Can you just wing it, or is business success easier to achieve with quality and easily measurable goals? This article … More Why goals are important for any start-up
We’ve all seen them, haven’t we? Those promoted ads that promise you will make a fortune for very little effort. Follow this blueprint and you too can book in 20 high-paying clients this month. With this secret you only need to work 1-hour a day to achieve six-figures every month. I started earning five-figures within … More Can you succeed in business without really trying?
Funny you should ask, because there is! And these days, for businesses, both small and large, content creation is central to help improve online brand awareness. More importantly though, putting a process in place to plan, create and manage content is crucial, especially for the small business owner who doesn’t have time to waste staring … More Is there a process for creating content?
Unless you’ve been living under a rock, you will know how much social media has grown in both usage and popularity in recent years. And you are unlikely to come across a marketing expert today who will not recommend this successful strategy as an essential part of your business’s marketing plan.
Social media networks are not only a tool for attracting new users, but they can also help you successfully connect with your target audience, which in turn strengthens your brand and market presence, and ultimately helps the growth of your overall business.
If you are still sceptical about using social media as part of your marketing, consider these benefits when making your decision: … More 10 positive effects using social media has on your business
Oh, sorry, what I actually mean to say is: “Good morning! And what a wonderful morning it is. I am truly blessed, grateful and inspired. It’s only 6am and I’ve already been up for 2 hours. I’ve exercised my body in the gym, got in touch with my inner soul with an amazing meditation session, set my intentions for the day ahead and consumed the healthiest of green juices to replenish me. I’m feeling energized and ready to get going. What constitutes your miracle morning routine?”
Oh, purr-lease!!!! Is it just me, or is anyone else fed up with all this ‘miracle morning’ baloney? … More There’s nothing effing miraculous about my mornings!
I am not a professional marketer. Fact!
The services I provide, writing and content, certainly come under the umbrella of a marketing department, but when it comes to strategy or planning, that it definitely not in my bag of tricks.
But what is it about marketing that I find so out of reach, so unattainable and frankly so difficult? … More Is marketing a dark art?
Whether you’re in business, or not, do you ever feel that everyone else knows where they are going, yet you feel like you’re constantly floundering, treading water and not getting any further?
How do you know that when you put one foot in front of the other, you are actually moving towards your goal and not just back round in a circle?
What do you need to do to break free and start moving forwards?
You need to ‘find your why’. … More Purpose, it’s that little flame …
These days, if you have a business, any kind of business, it’s all about your story. Telling a story to inspire trust, build your brand and giving potential customers or clients a compelling reason to buy from you. But’s what’s your story?
Your business’s story comes not primarily from the why but the how and what. How you decided to start your business and what journey have you been on to get where you are today. … More What’s the story morning glory?