Let’s be realistic. Marketing is often expensive, especially these days with such a strong emphasis on digital marketing that it may seem like the only way to success is buying ads or paying for SEO services. But for the solopreneur or small business with very limited, sometimes non-existent budget, they are not necessarily going to … More Best small business marketing strategies on a budget
Maintaining a regular business blog in addition to your daily work is not an easy task. But it’s one of those necessary evils in this all-encompassing online world we live in, if you want to succeed … so we’re told. So, you block out an hour from your hectic schedule to write something new on … More How to generate ideas for your business blog
Content marketing would be much easier if it somehow existed in a vacuum, wouldn’t it?
Unfortunately, however, content marketing does not exist in a vacuum. It is constantly being shaped and forced to evolve with new technologies, new platforms and increasing online noise and consumer demands.
The only way to stay effective as a content advertiser is to proactively anticipate these changes and adapt your strategy to suit them. The next five years should be interesting, challenging and exciting for content creators, strategists and marketers everywhere. … More How content creation will change by 2025
Content is king!
And in business, if you want to outperform the competition you need to have a strong online presence and provide your target audience with relevant, quality content.
Great content needs a great strategy, and that’s where content marketing comes in … More 8 steps to formulating a quality content marketing strategy
Blogs are not new to the business world, yet many business owners are still unaware of the value they can gain by opening a business blog. They don’t believe a blog will bring them value, much less ROI.
But, in today’s business environment, it’s not easy to succeed without one. … More Why every business needs a blog