These days, if you have a business, any kind of business, it’s all about your story. Telling a story to inspire trust, build your brand and giving potential customers or clients a compelling reason to buy from you. But’s what’s your story?
Is it the why or the how?
You can’t have missed the importance of ‘finding your why’ when it comes to setting up your business.
But is the fact that you want financial freedom, flexibility, a work-life balance, more time with your family or the thrill of giving it a go your story?
I’d say no.
Your business’s story comes not primarily from the why but the how and what. How you decided to start your business and what journey have you been on to get where you are today.
So, what’s Kook’s story?
I didn’t set out to start a copywriting and content creation agency, after all what would a maths graduate and someone whose English teachers always said had no imagination when it came to writing stories know?
Well 12 years ago, I started blogging. And, I discovered that my teachers had been wrong. I loved writing. Not only was it something that I enjoyed because I was writing about subjects that I wanted to write about, but I found the words flowed freely.
Many blog posts later, I thought how great it would be if someone would pay me to write. So I did a freelance journalism course with the British College of Journalism, followed by some contracts as a corporate communications manager.
When it came to social media, I helped a theatre company increase their online presence by setting up their social media channels, as well as using social media for my own blog.
So, by the time I set up my new motorsport blog three years ago, I was well aware of the power social media had when it came to increasing reach.
With my love of social media, especially Twitter, I then thought it would be even better if I could get paid to do the two things I loved most in the world; writing and sitting on social media every day.
When my last contract finished, I sat down (with a cup of tea obviously) and thought about setting up on my own. My thinking was that there must be plenty of small businesses, or even medium-sized ones, who needed someone to write articles, write web content and look after their social media accounts. After all, an external company would be more commercially attractive than hiring an employee or a contractor.
What’s in a name?
Kook Content is actually a second iteration of my brand.
When I started 12 months ago, I called the company Kook Social Media. However, when I went to networking meetings, everyone assumed I did marketing.
Nothing could be further from the truth than that. Ask any of my clients and they will say the only things I don’t do are sales and marketing.
Just goes to show the power of words, and the benefits of choosing the right ones.
So, at the beginning of this year, just three months in, I changed the name to Kook Content, as it better reflected what I did.
Not marketing, but content creation.
And that’s how Kook was born.
Now it’s your turn.
What’s your business’s story? How did you start?
Let me know in the comments below. If your business needs any copy or content created, then give Kook a call.