I don’t know about you, but as a service-based business, i.e., selling my time and expertise, I have found marketing difficult. No, not just difficult, more like it’s some unattainable knowledge that everyone else has but me. Is that just me? And every single book I’ve read on marketing assumes you have a product to … More 4 top tips for marketing a service-based business on social media
Let’s be realistic. Marketing is often expensive, especially these days with such a strong emphasis on digital marketing that it may seem like the only way to success is buying ads or paying for SEO services. But for the solopreneur or small business with very limited, sometimes non-existent budget, they are not necessarily going to … More Best small business marketing strategies on a budget
Unless you’ve been living under a rock, you will know how much social media has grown in both usage and popularity in recent years. And you are unlikely to come across a marketing expert today who will not recommend this successful strategy as an essential part of your business’s marketing plan.
Social media networks are not only a tool for attracting new users, but they can also help you successfully connect with your target audience, which in turn strengthens your brand and market presence, and ultimately helps the growth of your overall business.
If you are still sceptical about using social media as part of your marketing, consider these benefits when making your decision: … More 10 positive effects using social media has on your business
Oh, sorry, what I actually mean to say is: “Good morning! And what a wonderful morning it is. I am truly blessed, grateful and inspired. It’s only 6am and I’ve already been up for 2 hours. I’ve exercised my body in the gym, got in touch with my inner soul with an amazing meditation session, set my intentions for the day ahead and consumed the healthiest of green juices to replenish me. I’m feeling energized and ready to get going. What constitutes your miracle morning routine?”
Oh, purr-lease!!!! Is it just me, or is anyone else fed up with all this ‘miracle morning’ baloney? … More There’s nothing effing miraculous about my mornings!
I am not a professional marketer. Fact!
The services I provide, writing and content, certainly come under the umbrella of a marketing department, but when it comes to strategy or planning, that it definitely not in my bag of tricks.
But what is it about marketing that I find so out of reach, so unattainable and frankly so difficult? … More Is marketing a dark art?