Self-Sovereign Identity (SSID) uses blockchain technology to create a tamper-proof identity record that allows you to manage and control your own identity and credentials data, without the need for third-party verification. It can be used to prove who you are to websites, services, and applications and is one of the most important uses of blockchain … More Are Self-Sovereign Identities on blockchain technology the future?
I don’t know about you, but as a service-based business, i.e., selling my time and expertise, I have found marketing difficult. No, not just difficult, more like it’s some unattainable knowledge that everyone else has but me. Is that just me? And every single book I’ve read on marketing assumes you have a product to … More 4 top tips for marketing a service-based business on social media
Let’s be realistic. Marketing is often expensive, especially these days with such a strong emphasis on digital marketing that it may seem like the only way to success is buying ads or paying for SEO services. But for the solopreneur or small business with very limited, sometimes non-existent budget, they are not necessarily going to … More Best small business marketing strategies on a budget
Maintaining a regular business blog in addition to your daily work is not an easy task. But it’s one of those necessary evils in this all-encompassing online world we live in, if you want to succeed … so we’re told. So, you block out an hour from your hectic schedule to write something new on … More How to generate ideas for your business blog
In our last article, ‘Can you succeed in business without really trying?’, one of the tips we mentioned was goal setting. But how important is goal setting when it comes to planning your start-up business? Can you just wing it, or is business success easier to achieve with quality and easily measurable goals? This article … More Why goals are important for any start-up
We’ve all seen them, haven’t we? Those promoted ads that promise you will make a fortune for very little effort. Follow this blueprint and you too can book in 20 high-paying clients this month. With this secret you only need to work 1-hour a day to achieve six-figures every month. I started earning five-figures within … More Can you succeed in business without really trying?
Funny you should ask, because there is! And these days, for businesses, both small and large, content creation is central to help improve online brand awareness. More importantly though, putting a process in place to plan, create and manage content is crucial, especially for the small business owner who doesn’t have time to waste staring … More Is there a process for creating content?
Content is king!
And in business, if you want to outperform the competition you need to have a strong online presence and provide your target audience with relevant, quality content.
Great content needs a great strategy, and that’s where content marketing comes in … More 8 steps to formulating a quality content marketing strategy
Blogs are not new to the business world, yet many business owners are still unaware of the value they can gain by opening a business blog. They don’t believe a blog will bring them value, much less ROI.
But, in today’s business environment, it’s not easy to succeed without one. … More Why every business needs a blog
Unless you’ve been living under a rock, you will know how much social media has grown in both usage and popularity in recent years. And you are unlikely to come across a marketing expert today who will not recommend this successful strategy as an essential part of your business’s marketing plan.
Social media networks are not only a tool for attracting new users, but they can also help you successfully connect with your target audience, which in turn strengthens your brand and market presence, and ultimately helps the growth of your overall business.
If you are still sceptical about using social media as part of your marketing, consider these benefits when making your decision: … More 10 positive effects using social media has on your business