I don’t know about you, but as a service-based business, i.e., selling my time and expertise, I have found marketing difficult. No, not just difficult, more like it’s some unattainable knowledge that everyone else has but me. Is that just me? And every single book I’ve read on marketing assumes you have a product to … More 4 top tips for marketing a service-based business on social media
Maintaining a regular business blog in addition to your daily work is not an easy task. But it’s one of those necessary evils in this all-encompassing online world we live in, if you want to succeed … so we’re told. So, you block out an hour from your hectic schedule to write something new on … More How to generate ideas for your business blog
Funny you should ask, because there is! And these days, for businesses, both small and large, content creation is central to help improve online brand awareness. More importantly though, putting a process in place to plan, create and manage content is crucial, especially for the small business owner who doesn’t have time to waste staring … More Is there a process for creating content?
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