Self-Sovereign Identity (SSID) uses blockchain technology to create a tamper-proof identity record that allows you to manage and control your own identity and credentials data, without the need for third-party verification. It can be used to prove who you are to websites, services, and applications and is one of the most important uses of blockchain … More Are Self-Sovereign Identities on blockchain technology the future?
Is anyone else’s brain full? Just me then! My mind seems to be full to bursting with so many thoughts, worries, and ideas. So much so, that I can’t think straight, I can’t sleep and more importantly all these thoughts rumbling around makes it difficult to actually get them out on paper as my mind … More 5 top tips to clear your mind and find peace
I don’t know about you, but as a service-based business, i.e., selling my time and expertise, I have found marketing difficult. No, not just difficult, more like it’s some unattainable knowledge that everyone else has but me. Is that just me? And every single book I’ve read on marketing assumes you have a product to … More 4 top tips for marketing a service-based business on social media
Let’s be realistic. Marketing is often expensive, especially these days with such a strong emphasis on digital marketing that it may seem like the only way to success is buying ads or paying for SEO services. But for the solopreneur or small business with very limited, sometimes non-existent budget, they are not necessarily going to … More Best small business marketing strategies on a budget
Maintaining a regular business blog in addition to your daily work is not an easy task. But it’s one of those necessary evils in this all-encompassing online world we live in, if you want to succeed … so we’re told. So, you block out an hour from your hectic schedule to write something new on … More How to generate ideas for your business blog
In our last article, ‘Can you succeed in business without really trying?’, one of the tips we mentioned was goal setting. But how important is goal setting when it comes to planning your start-up business? Can you just wing it, or is business success easier to achieve with quality and easily measurable goals? This article … More Why goals are important for any start-up
We’ve all seen them, haven’t we? Those promoted ads that promise you will make a fortune for very little effort. Follow this blueprint and you too can book in 20 high-paying clients this month. With this secret you only need to work 1-hour a day to achieve six-figures every month. I started earning five-figures within … More Can you succeed in business without really trying?
Funny you should ask, because there is! And these days, for businesses, both small and large, content creation is central to help improve online brand awareness. More importantly though, putting a process in place to plan, create and manage content is crucial, especially for the small business owner who doesn’t have time to waste staring … More Is there a process for creating content?
These days it’s all about content, and content creation has experienced a real boom in the past few years. With less than two seconds to make an impression on social media, eye-catching, interesting and interactive content is the name of the game (to quote ABBA). Businesses large and small have all these channels available, but … More Best Content Creation Tools 2021
Content marketing would be much easier if it somehow existed in a vacuum, wouldn’t it?
Unfortunately, however, content marketing does not exist in a vacuum. It is constantly being shaped and forced to evolve with new technologies, new platforms and increasing online noise and consumer demands.
The only way to stay effective as a content advertiser is to proactively anticipate these changes and adapt your strategy to suit them. The next five years should be interesting, challenging and exciting for content creators, strategists and marketers everywhere. … More How content creation will change by 2025