Let’s be realistic. Marketing is often expensive, especially these days with such a strong emphasis on digital marketing that it may seem like the only way to success is buying ads or paying for SEO services. But for the solopreneur or small business with very limited, sometimes non-existent budget, they are not necessarily going to … More Best small business marketing strategies on a budget
Maintaining a regular business blog in addition to your daily work is not an easy task. But it’s one of those necessary evils in this all-encompassing online world we live in, if you want to succeed … so we’re told. So, you block out an hour from your hectic schedule to write something new on … More How to generate ideas for your business blog
Funny you should ask, because there is! And these days, for businesses, both small and large, content creation is central to help improve online brand awareness. More importantly though, putting a process in place to plan, create and manage content is crucial, especially for the small business owner who doesn’t have time to waste staring … More Is there a process for creating content?
Content marketing would be much easier if it somehow existed in a vacuum, wouldn’t it?
Unfortunately, however, content marketing does not exist in a vacuum. It is constantly being shaped and forced to evolve with new technologies, new platforms and increasing online noise and consumer demands.
The only way to stay effective as a content advertiser is to proactively anticipate these changes and adapt your strategy to suit them. The next five years should be interesting, challenging and exciting for content creators, strategists and marketers everywhere. … More How content creation will change by 2025
Blogs are not new to the business world, yet many business owners are still unaware of the value they can gain by opening a business blog. They don’t believe a blog will bring them value, much less ROI.
But, in today’s business environment, it’s not easy to succeed without one. … More Why every business needs a blog
Unless you’ve been living under a rock, you will know how much social media has grown in both usage and popularity in recent years. And you are unlikely to come across a marketing expert today who will not recommend this successful strategy as an essential part of your business’s marketing plan.
Social media networks are not only a tool for attracting new users, but they can also help you successfully connect with your target audience, which in turn strengthens your brand and market presence, and ultimately helps the growth of your overall business.
If you are still sceptical about using social media as part of your marketing, consider these benefits when making your decision: … More 10 positive effects using social media has on your business
I am not a professional marketer. Fact!
The services I provide, writing and content, certainly come under the umbrella of a marketing department, but when it comes to strategy or planning, that it definitely not in my bag of tricks.
But what is it about marketing that I find so out of reach, so unattainable and frankly so difficult? … More Is marketing a dark art?