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Content is king!
And in business, if you want to outperform the competition you need to have a strong online presence and provide your target audience with relevant, quality content.
Great content needs a great strategy, and that’s where content marketing comes in … More 8 steps to formulating a quality content marketing strategy
Blogs are not new to the business world, yet many business owners are still unaware of the value they can gain by opening a business blog. They don’t believe a blog will bring them value, much less ROI.
But, in today’s business environment, it’s not easy to succeed without one. … More Why every business needs a blog
Unless you’ve been living under a rock, you will know how much social media has grown in both usage and popularity in recent years. And you are unlikely to come across a marketing expert today who will not recommend this successful strategy as an essential part of your business’s marketing plan.
Social media networks are not only a tool for attracting new users, but they can also help you successfully connect with your target audience, which in turn strengthens your brand and market presence, and ultimately helps the growth of your overall business.
If you are still sceptical about using social media as part of your marketing, consider these benefits when making your decision: … More 10 positive effects using social media has on your business
Oh, sorry, what I actually mean to say is: “Good morning! And what a wonderful morning it is. I am truly blessed, grateful and inspired. It’s only 6am and I’ve already been up for 2 hours. I’ve exercised my body in the gym, got in touch with my inner soul with an amazing meditation session, set my intentions for the day ahead and consumed the healthiest of green juices to replenish me. I’m feeling energized and ready to get going. What constitutes your miracle morning routine?”
Oh, purr-lease!!!! Is it just me, or is anyone else fed up with all this ‘miracle morning’ baloney? … More There’s nothing effing miraculous about my mornings!
But will it be for better or for worse?
Three weeks into the UK lockdown has seen, in general, communities coming together to help the vulnerable amongst us and a growing respect for essential workers in supermarkets, transport workers, the NHS, etc., who had previously all be taken for granted.
However, on the flip side we’ve seen a minority flouting lockdown rules and the real dark side of the web rearing its ugly head.
But despite this I believe COVID-19 will drastically change the way we all go about our daily lives. … More Make no mistake, COVID-19 will change the world for ever
I am not a professional marketer. Fact!
The services I provide, writing and content, certainly come under the umbrella of a marketing department, but when it comes to strategy or planning, that it definitely not in my bag of tricks.
But what is it about marketing that I find so out of reach, so unattainable and frankly so difficult? … More Is marketing a dark art?
Whether you’re in business, or not, do you ever feel that everyone else knows where they are going, yet you feel like you’re constantly floundering, treading water and not getting any further?
How do you know that when you put one foot in front of the other, you are actually moving towards your goal and not just back round in a circle?
What do you need to do to break free and start moving forwards?
You need to ‘find your why’. … More Purpose, it’s that little flame …
These days, if you have a business, any kind of business, it’s all about your story. Telling a story to inspire trust, build your brand and giving potential customers or clients a compelling reason to buy from you. But’s what’s your story?
Your business’s story comes not primarily from the why but the how and what. How you decided to start your business and what journey have you been on to get where you are today. … More What’s the story morning glory?
Facebook is still the world’s largest social media platform, with over two and a half billion users, as at the end of June 2019 and by maximising your efforts with these tips, when it comes to advertising campaigns you should see increased engagement.
Facebook advertising is a cost-effective way to promote your Facebook page or drive traffic to your website.
To get the results you want, these top tips will definitely help … … More 12 tips to improve your Facebook advertising strategy immediately
When it comes to social media, Twitter is my drug of choice. What’s not to love? It’s fast and furious (more so than the latest instalment of the film franchise of the same name), with 280 characters there’s much less waffle, gifs aplenty (you can’t beat a good gif), no arty pictures of avocado on toast and the main plus point … it’s not Facebook!
Until now!
The newest desktop version of Twitter has been rolled out across the globe, and people are not happy. … More No matter who you speak to, no one likes the new Twitter desktop. Do you?
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